Interview @ Reiter, Hill, Johnson & Nevin - 11 Interviews

We visited Reiter, Hill, Johnson & Nevin, an OBGYN in Washington, DC. This visit was to enable us to communicate with expectant mothers, fathers to validate out service. We spoke to several mothers and fathers to understand how are they preparing to welcome their babies. Parents were extremely enthusiastic but anxious and overwhelmed at the same time. Talking to the parents revealed their anxiety around finding the perfect infant care service. Several parents had talked to a trusted group of friends, families, co-workers to evaluate day care centers and shortlisted the ones they had/ or were planning to apply to. A few of the parents also had day care centers in their office and weren't looking for other alternatives due to the convenience that came with a client facing day care center. Majority of the parents were aware of the long wait lists that existed across quality day care centers and had payed and applied very early on in the pregnancy. Parents validated that beside getting the nursery ready, frequent trip to the doctors, office work, daily chores, they spent considerable time checking on the status of the applications as their due date were getting closer. When we put forth our service that will take the pain away from the process and help them focus on the joys of parenthood, they seemed interested and eager to try the service. Some of them were hesitant as they felt that they couldn't trust the service to follow up with the same sincerity. On a broader level, we felt that if we could create an initial customer base with a trusted group of friends, families and find advocates, it would be easier for strangers to trust our service. This will eventually extend to a broader base of parents who believe that we will make the wait list process convenient and simplified.